The trend

Applications and innovation

“The best way to predict the future is to invent it.”Alan Kay

Organisations delivering technology solutions are under relentless pressure to innovate. They need to keep their edge in a market that remains strongly competitive.

Applications such as Unified Communications, Contact Centre and video are taking centre stage and the applications market as a whole has grown in importance.

This creates new opportunities for technology solutions specialists. Those who have the capacity to stay ahead of the game thrive. The slower moving organisations risk being left behind.

Convergence

Another interesting trend is the increasing convergence of the networking and data centre markets. The demand for data centre infrastructure products remains strong. Virtualisation and cloud computing are also driving aggressive investment in data centre environments.

New users expectations

The consumer market is now driving users perception of business technology. Office users often have more effective equipment at home than that provided by their employers. Social networking has made users more sophisticated. They expect services exactly when and how they want them.

Bluefish has the expert knowledge and experience to help Technology Solutions Companies keep ahead of the trend.

Common challenges

Time to market

One of the main challenges faced by technology providers is the pressure to reduce the time-to-market for new applications and services. Getting products to the market swiftly and efficiently is more important than ever, both for technology solutions providers and for their customers.

Channel partners strategy

A well thought out channel partners strategy is indispensable to a successful sales process. Choosing the right partners and understanding their needs and constraints is key to increasing revenues and margins. Reseller partners must to be able to add business value for customers.

Solutions

Competitive differentiation

Technology and applications can now be provided as a cloud based service. Customers’ attitudes are changing. They wish to consume applications flexibly rather than as a capital cost.

Bluefish helps its clients by resourcing solutions practices to support applications centric sales. We have experience of translating technology features into business benefits. We work with our clients at the very top level to pinpoint and clarify the business issues.

Channel partners support

Bluefish has a strong experience in enabling channel partners to design and deploy complex solutions in order to deliver on ambitious business outcomes. Our leadership team and consultancy practices are experts at working with leading channel partners and with technology vendors.

We continue to provide solid outsourcing solutions for all non-core or legacy operations.